Land Rover

Goal


Our task was to develop a strong Brand Awareness campaign of premium Land Rover cars . It was also necessary to perform KPI on the percentage of video views and clicks .

Tools


  • Frequency
  • Optimization of placements
  • White / Black list
  • Sensitive content
  • Call - to - action button

Optimization


One of the main objectives of the Land Rover advertising campaign was to implement KPI for the percentage of video views and clicks .

To perform this KPI, we used Call - to - action button which pushed user to the click .

For tracking video views, we used special reporting system:



Results