Privacy Policy

Privacy Policy

Last updated: March 31, 2024

Adviad offers an advertising marketplace that proposes innovative advertising solutions to advertisers and publishers all over Europe, the United States and Asia. Advertisers or their intermediaries (e.g. media agencies) display their advertising campaigns through Adviad advertising solutions on the websites or apps of our publisher partners. Publishers use Adviad' advertising solutions to monetize their ad spaces either directly or through Adviad advertising demand including other advertising buyer partners Adviad advertising technology collects and uses data to help make online advertising more relevant as well as for ad delivery and reporting purposes.

Scope of this privacy policy

Adviad SA., together with its affiliates ("Adviad", "we", "us", or "our") recognizes the importance of privacy and is committed to providing transparency and control over the use of the data in online advertising. This privacy policy details Adviad' data practices on how we collect, use, process and share the data we may collect through our advertising services (collectively, the "Services") as well as the ways in which individuals may exercise control over the use of information collected by us. This privacy policy does not describe Adviad' data practices relating to information Adviad collects through its website, and only pertains to Adviad' Services. Your use of the Services is also governed by the Terms of Use. As used herein, "personal data" means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Adviad customer or consumer or his or her household. The Privacy Policy focus on specific regulations such as GDPR in Europe and CCPA in California (USA). However, Adviad is committed to offering you the best privacy protection. Therefore opt-out mechanisms provided herein are accessible to any data subject that intends to benefit from these mechanisms. Please note that we may update or change this privacy policy. If we make any material changes we will notify you by means of a notice on our website prior to the change becoming effective.


1. User identification

We do not collect or process information related to (i) name, user address, place of work, date of birth, email address, or phone number, (ii) hardware-based identifiers such as UDID or MAC Address or (iii) sensitive targeting categories as defined by the European Interactive Digital Advertising Alliance (EDAA) in the European Economic Area (EEA) and under other applicable law (e.g. religion, political opinion, health). In order to deliver personalized ads as well as non-personalized ads, Adviad uses the following 3 methods to identify users depending on the device they use, whether they access our Services on web or mobile, and operating system:

A. Cookie-based identification

Adviad drops a cookie on the user web and/or mobile browser. Cookies are alphanumeric identifiers that are created on your device through your web browser for record-keeping purposes. Cookies are used to identify a user and store a randomly generated identifier to identify his or her browser across visits.

B. Cookie-less environments

Adviad drops a cookie on the user web and/or mobile browser. Cookies are alphanumeric identifiers that are created on your device through your web browser for record-keeping purposes. Cookies are used to identify a user and store a randomly generated identifier to identify his or her browser across visits.

C. Advertising ID

Adviad uses its software development kit ("SDK") technology to identify your advertising ID for mobile applications. For Google Android operating system , we use the Google Advertising ID and for Apple iOS the IDFA.


2. Information We Collect

We do not collect information about you directly, but we collect data through our web tags on publisher web pages, or through our SDK within publisher mobile apps. We also automatically collect the information listed below about your use of our Services through tracking technologies such as cookies, pixel tags, beacons, and embedded scripts. These tools help us collect and measure session information, time spent on certain pages, and page interaction information.

Automatically Collected Information.

Information We Infer.

We may derive information or draw inferences from you based on the information we or our partners collect. For example, we may use data drawn from trusted providers in order to infer general users' interests (e.g. socio-demographic, brand affinity) and improve advertising relevance for users.


3. Data use

We use the information we collect for various business and commercial purposes, including those described below:


4. Data Disclosure

Data shared with Third Parties.

der to provide the Services, we need to share data (including personal information) with third party vendors, service providers, contractors or agents who perform functions on our behalf, including the ones listed below. Our service providers are authorized to use the information we provide only as necessary to provide these services to us.

Other Disclosures.

We also may disclose information in the following circumstances.

Legal Basis for Processing.

When we process your personal data, we will do so, e.g., in the following situations:

Data Subject Requests.

You have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or transferred. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, you may contact us as indicated below.


5. Data Retention and Security

We retain the data linked to a user up to 12 months from the date of collection.

We may also store aggregated and non-personal data for a longer period than 12 months for financial and statistical reasons.

For security reasons, user's IP address is stored in a private security log for a period of 4 months.

Adviad cookie is kept up to 365 days after the last user interaction with our services.

Adviad uses generally accepted industry security standards to protect data.

Your personal information will be retained in accordance with our data retention policy which is designed to retain data for as long as needed for us to comply with our contractual obligations, employment obligations, and other business purposes, including global legal obligations to retain data. We may retain some information from closed accounts so that we can comply with law, prevent fraud, assist with investigations, resolve disputes, analyze or troubleshoot programs, enforce our Terms of Use, or take other actions permitted by law.

We have implemented reasonable security measures to protect the information we collect from unauthorized access, exfiltration, theft, loss, misuse, disclosure, alteration, or destruction. Please be aware that despite our best efforts, no data security measures can guarantee security.

You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.


6. Transfer of Information to the U.S. and Other Countries

Adviad is based in United States and we process and store information throughout the United States, Europe and Asia. Adviad ensures to use appropriate safeguard mechanism when required.


7. Privacy Policies of Third Parties

This privacy policy only addresses the use and disclosure of information and data by Adviad. Publishers, advertisers and other websites that may be accessible through our Services have their own privacy policies and practices that govern the collection, use, and disclosure of your personal information when you interact with their services and use their products. We encourage you to familiarize yourself with the privacy policies provided by all third parties prior to giving them information or taking advantage of an offer or promotion.


Please note, we will take steps to verify your identity before fulfilling any consumer request. If you maintain an account with us, we will verify your identity through existing authentication practices for the account (e.g., login and password). If you are not a registered member, we will verify your identity by matching two or three data points that you provide with data points that we maintain and have determined to be reliable for the purposes of verification (e.g., browser and device ID).

Authorized Agents

You can use an authorized agent to make such requests on your behalf. But we may require the agent to provide a written permission and verify his/her identity or demonstrate that he or she has power of attorney.

Anti-Discrimination Right

You have the right to be free from discrimination in product quality, goods or services if you choose to exercise your privacy rights under the CCPA.

Do Not Track Signals

Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. At this time, we stop running targeted advertising when we receive a "do not track" signal. For information about Do Not Track, visit


8. Opt-out from Adviad personalized advertising

If you do not want us to show you personalized ads (based on your inferred interests) please follow the below instructions:

To opt-out from your web browser in any devices:

If you opt-out, you will still see ads, including contextually tailored ads (i.e., ads tailored to the current website or app you are viewing) and ads based on your current location; they just may not be relevant to your interests.

The opt-out mechanism will only opt you out of personalized advertising delivered by Adviad in this browser or in mobile applications on this device (e.g., phones, tablets). It will not opt you out on other devices or in other browsers you use.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services. Opt-out information is stored in a cookie for 5 years. If you delete your cookies, this information will also be deleted, and you will need to renew your opt-out choices.

For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit,, and other similar sites.

To opt-out from an in an app environment:

If you opt-out, you will still see ads, including contextually tailored ads (i.e., ads tailored to the current website or app you are viewing) and ads based on your current location, they just may not be relevant to your interests.

If you want to disable Adviad personalized ads, please refer to your operating system settings.

Mobile device system software are providing mechanisms that allow users to opt-out of the use of information about their usage of mobile apps to deliver targeted ads to their mobile device. For more information, or to opt-out using these mechanisms, consult your device settings (e.g. "Opt-out of Interest-Based Ads" on Android devices and "Limit Ad Tracking" on iOS devices).

Please note that this is a device setting which will disable personalized ads from all providers, and not just for Adviad.

If your device's advertising identifier is reset, you will need to renew your opt-out choice for that device.


9. Children's Privacy

Our Services are not directed to children under the age of sixteen (16) in the United States or children under the age of legal majority in jurisdictions outside the United States, nor do we market products or services to such children.


10. Contact Us

For any questions about this privacy policy or our data practices, you can contact Adviad: