The goal of the global client Huggies which works with Havas Media Advertising Agency was to develop strong brand awareness, and as a result of this, to increase sales among women with 25 - 50 age group .


  • Frequency
  • Optimization of placements
  • White/Black list
  • Sensitive content
  • Websites with relevant audition


To achieve this goal we chose specific local websites with the women audience, as well as worldwide websites where we have traffic from Azerbaijan.

For tracking video views we used our special reporting system in order to analyze the engagement of users with the video ad.


As shown on the screen we reached the planned KPI’s.