Brand: Red Bull

Agency: Media Force

Goal: The goal of the global client RedBull which works with Media Force Advertising Agency was to attract attention of people who are interested in sports and to be at the top of mind of those who plan to workout.

Period: 2 month

Digital channel: Native Ad

Geo: Azerbaijan

Tools

• Frequency
• Optimization of placements
• White/Black list
• Sensitive content
• Websites with relevant audition

Optimization

To achieve the goal for their new product we chose specific websites with the main audience of young people.

For tracking video views we used our special reporting system in order to analyze the engagement of users with the video ad.

Results

As shown on the screen we reached the planned KPI’s, especially impressions which was the main target of the campaign.